State Insurance Marketplaces Boost Outreach Efforts
Educating the uninsured, especially young adults, is a priority, executives say
THURSDAY, Jan. 16, 2014 (HealthDay News) -- Health insurance exchanges in five states with strong enrollment growth are ramping up efforts to reach even more uninsured Americans before the end of the Affordable Care Act's open enrollment period on March 31. The March 31 deadline is for people who want health coverage for 2014.
Directors of health exchanges in California, Connecticut, Kentucky, New York, and Washington spoke about their enrollment activities Wednesday during a news briefing sponsored by Families USA, a nonprofit health advocacy organization. "I think it's fair to say all five of these are leader states. They have done an extraordinarily good job," said Ron Pollack, Families USA's executive director.
Not that there haven't been glitches along the way. Connecticut's health exchange, for example, has been working with Anthem Blue Cross and Blue Shield to resolve problems with consumers who did not receive premium statements or ID cards, according to Kevin Counihan, chief executive officer of Access Health CT. Exchange leaders said their main focus is expanding enrollment and educating consumers.
In all, 16 states and the District of Columbia run their own health exchanges where consumers may buy private health coverage or find out if they are eligible for Medicaid. Thirty-four states use the federal portal, HealthCare.gov.
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